Ruby covers CHICLE MAG

Our very own Ruby Eckert covers the latest issue of CHICLE MAG.

CHICLE MAG is an independent fashion and beauty magazine based in the heart of New York, with the sole objective of show the most talented people from different parts of the world.

Minimalism in Focus: A Shoot Inspired by Effortless Intentionality

“This shoot was inspired by the elegance of minimalism, a reminder that simplicity can be just as striking as extravagance. Through clean lines, pared-back details, and refined styling choices, we wanted to highlight how less can truly be more.”

“The concept centred on showcasing beauty in its most natural, effortless form. The textures, the silhouettes, even the natural light, each choice was purposeful, creating a look that feels modern but timeless. By stripping away excess, the focus shifted towards quality and the quiet confidence that comes with understated style.

Minimalism is not about lacking; it’s about intentionality.”

View Ruby’s model profile here